Take your average supermarket rose. That bloom was probably grown thousands of miles away – Columbia and Ecuador are major exporters of cut flowers. The result is that your well-meaning bunch of flowers this Valentines comes with a significant carbon footprint.
Those pretty flowers have other dark secrets too. Many are not grown under Fairtrade agreements, meaning that workers may be exploited. The International Labor Rights Fund found that more than half of Ecuadorian and Colombian flower workers suffered work-related health problems such as eye and respiratory problems due to high uses of pesticides and fungicides. In high season, working weeks of over 70 hours were not unusual.
Your rose, when cut, is then doused in chemicals to keep it ‘fresh’ for the flight and wrapped in masses of plastic. It will arrive with you already a week old, with quite a past. All for something that’s sole purpose is to look pretty for a short while, to then end up in the compost.
Oddly, for a nation of gardeners, only 10% of the cut flowers sold here are actually grown in the UK. This is gradually changing, with more and more small scale producers entering the market. Cornwall is increasingly developing a flower production industry, but the East of England is blooming too, with Suffolk well known for roses and Colchester for its peonies.
The appeal of the vintage look has also led to natural flower arrangements growing in popularity for weddings, including wild flowers such as cow parsley, cornflowers, sunflowers, or apple blossom for a fresh, original ‘just picked from the hedgerow’ feel.
The success of Georgie Newbery’s book, ‘The Flower Farmer’s Year: How to grow cut flowers for pleasure and profit’ shows that there is an increasing interest in avoiding the shops by growing lots of beautiful flowers at home, or indeed setting up a small scale business. Many people who want to grow flowers have a target in mind, such as providing all the flowers needed for a family wedding or party.
With that traditional day of flower giving, Valentine’s Day, fast approaching, don’t give a bunch of roses with a dirty secret. Instead, choose British blooms from a local florist, or at the very least, seek Fairtrade roses. I’d far rather a bunch of cheery daffodils than imported roses (husband take note). And remember, British flowers last longer than imported ones, so whoever you are buying for, you’ll stay in their good books for longer.
KB, first published in the EDP and EADT